“You spent money to animate something that would intentionally bring shame to domestic violence victims and made a joke of it!”
“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
Now Rihanna has responded to the advert on her Instagram story, saying that it would “intentionally bring shame to [domestic violence] victims”.
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She then added that it wasn’t about her “personal feelings, cause I don’t have much of them”, but pointed out how “all the women, children and men that have been victims of [domestic violence] in the past and especially the ones who haven’t made it out yet” would feel “let down” by the app.
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“Now Snapchat I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess! I'd love to call it ignorance, but I know you ain't that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn't about my personal feelings, cause I don't have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet…you let us down! Shame on you. Throw the whole app-oligy away.”